Liv is a women's cycling brand, through and through.  As a part of Giant Bicycles, they're able to utilize Giant's massive manufacturing power to make fantastic bikes of all levels.  In their words: "We are the only cycling brand that designs and builds specifically for women, from the ground up—informed by our own first-hand experience as women who ride, validated by decades of data on what women need and want, and inspired by feedback from our ever-growing community of women riders."