Founded in 1974 as an importer of Italian bicycle components, and soon after as a manufacturer of high end tires, Specialized is one of the largest innovators in the cycling industry today.  They make all sorts of bicycles, from road and mountain bikes, to cruisers and electric assist bikes.  If you want it, they make it.  They also do a fantastic job with their equipment - we stock a wide selection of Specialized tires, gloves, shoes, helmets, clothing - the list goes on.  In their words: "We are riders—that fact has guided our every decision since 1974. When quality tires weren't around, we strove to make the best. When people wanted to ride cruisers in the dirt, we made the first production mountain bike. When roadies wanted to go faster, we doubled-down on carbon and built our own wind tunnel. And when we saw kids struggling to focus in school, we started the Specialized Foundation to help them through cycling.  Specialized. Made for riders, by riders."

Covid-19 Update

We are open limited hours right now - 12 to 6 PM, 6 days a week.  We will be CLOSED WEDNESDAYS.  Click here for more information, or call us if you have questions.

Inventory has been extremely affected by COVID-19 - please text us at 510 522 0070 to confirm inventory before coming in!